BT Wi-fi and retail

We’ve connected shopping outlets across the UK, bringing retailers and shoppers closer together. BT Wi-fi helps you reach your customers directly, sharing specific promotions with them and adding value to their experience while they engage with your brand.

Wi-fi is changing the way people shop. It’s all about improving the experience, and helping customers shop better. Whether by comparing prices, reading reviews or finding great deals. Wi-fi is a must for your customers, making it a must for you.

‘‘Shopper behaviour is changing and retailing is a more interactive experience than ever before. As one of the UK’s leading retail sector investors we want to support our retailers’ growing omni-channel operations and to create a fuller shopping experience within our centres for customers. The partnership with BT is a key part of that strategy.’’ John Duxbury, Director of Asset Management & Leasing, PRUPIM

Installing wi-fi in a shopping centre or department store can feel like a big move, but we love a challenge. With thousands of installations under our belt, we’ve had tonnes of practice, so you’re in safe hands.

Since 2002, we’ve completed more than 400,000 installations

And there’s more - BT help make your wi-fi a success. We provide you with marketing support like in-venue communication and PR announcements to really make the most of your new connection. We explore new, exciting ways of using your wi-fi to engage with your customers, and enhance your customer service.

‘‘For me, it’s all about the fact that BT is a strategic partner. BT has a lot of services in its ‘locker’ that other suppliers don’t have. Our stores [are now] really exciting places to shop.’’ Dave Perry, IT Director, GAME

When it comes down to it, the statistics say it all.

30% of people would actually choose a retailer that offers free wi-fi over one that doesn’t*.

71% of consumers have used the internet to help them make purchases**

24% share details of their purchases on social media**

*YouGov, Innovations in Retailing 2015

**British Council of Shopping Centres (BCSC) The Role of Social Media in Shopping Centres.

Contact us to find out more about public wi-fi for your business.